These sessions will help you maximize your effectiveness in talent management; including areas ranging from recruiting, educating, coaching, development, and succession planning.
Monday, April 28 | 3:40pm - 4:40pm
Building Your HR Brand
Speaker: Matt Charney, RecruitingBlogs.com
This session will discuss the marketing fundamentals that HR professionals need to know in order to build a communications strategy and effective brand both inside and outside of the organization. We'll take a behind-the-scenes look at corporate marketing to see what marketing is really all about, what matters most for brand marketing and how to effectively partner with marketing to achieve HR results, and topics will include lead generation/nurturing, message creation and targeting, social media tools and tactics, content marketing and engagement best practices.
- Marketing: How to apply marketing fundamentals & best practices to the HR function.
- Messaging: How to leverage your HR brand inside and outside of an organization through content, engagement, campaign management and other marketing strategies for success.
- Measuring: How to build a business case and measure impact & outcomes (both personal and professional).
Monday, April 28 | 11:45am - 12:45pm
Talent Shortages & Skills Gaps: 5 Ways to Win the War for Talent
Speaker: Jennifer McClure, Unbridled Talent, LLC
HR leaders and executives around the globe are faced with talent shortages and a lack of candidates who possess the required skills to fill critical roles. To address these challenges, HR leaders must participate as contributing partners in their organization's strategic planning process and ensure that their companies have the right talent at the right time and in the right place. They must also develop and implement new recruiting, retention and leadership programs to address changing business needs and compete for in-demand and scarce talent while recognizing that hiring criteria and training opportunities must be revised and addressed. In this session, Jennifer will help business leaders and HR professionals acknowledge and embrace the changing world of recruiting.
- Lead the organizational change process to implement new systems and methods for developing, attracting and recruiting critical talent to meet strategic business objectives.
- Develop and implement new recruiting, retention and leadership development programs and initiatives to address changing business needs and compete for in-demand/scarce talent.
- Participate as a contributing partner in the organization's strategic planning process by ensuring that the organization has the right talent at the right time and in the right place.
Monday, April 28 | 2:00pm - 3:00pm
Cultivating Effective Communication Styles for HR Practitioners
Speaker: Chris Stanzione, AutoTrader Group
Sometimes the needs and communication styles which are spoken between Human Resources, Talent Acquisition, and Business Leaders sound similar, but are, in fact, very different in context and tone from each other. As an HR Professional it is our responsibility to be a contributing partner in the organization’s strategic planning process and establish strategic relationships with key individuals in order to help guide decisions centered around organizational health. By understanding both the similarities and differences between these groups of people, we can become more effective in bringing these key groups together to solve Human Resources challenges and foster a culture of dynamic synergy and communication. People are the answer to almost every business need and the combination of Human Resources, Talent Acquisition and Business Practice Leaders can help define the solutions based on the types and quality of the resources they can move into each critical role within the organization. Once the right people are selected, then they can begin to focus on the most impactful solutions for each business need.
- Understand the perspectives and needs for each group (HR, TA, and Business)
- Be able to identify areas of synergy between the groups
- Begin to understand implementation of workforce management objectives to meet business needs
Monday, April 28 | 2:00pm - 3:00pm
Exploring the Evolving World of Work
Speaker: Eric Winegardner, Monster
In this fast-paced session, we will examine the impact of macro-economic trends on the way today's workforce answers the question, "Why do I work?" Understanding and accepting that job seekers (not to mention our current employees) are all consumers of work- requires a shift in thinking for today's recruiters and recruiting leaders. A critical success factor in tomorrow's leading Talent Acquisition teams will not only be how the Candidate is treated during the process, but how best they fit the role they ultimately land. In this session, you will gain practical knowledge and insight that can be applied as soon as you get back to the office- and perhaps even steer how you modify your current recruitment process.
- Understand the influence of macro economic trends on the changing landscape of today's workforce.
- Understand concepts related to employees and candidates being viewed as Consumers of Work.
- Identify various ways current recruitment models need to be modified in order to convert the right talent.
Tuesday, April 29 | 10:45am - 11:45am
Confessions of a Headhunter
Speaker: Diane Fennig, Ph.D., The Human Capital Group
This interactive session will de-mystify the recruitment and the hiring process from the candidate and employer perspectives and will offer ideas, suggestions and best practices for you to take back to your organization or to use personally. Whether you are the candidate or the hiring manager, you can gain added perspective and strategies from this workshop. This action-packed session will be led by Diane Fennig, former Career Management Director, University Administrator and now Search Consultant.
- Identification of some of the best practices in recruiting and hiring top candidates for your company
- Generation of new ideas on how to implement some new and improved recruiting, hiring and on-boarding strategies for your organization
- Review and re-definition your personal strategy based on the learnings, observations and discussion
Tuesday, April 29 | 2:15pm - 3:15pm
How to Acquire Talent Without a Budget: Turn Recruiting On Its Ear and Attract Candidates Without Spending a Dime
Speaker: Miriam Salpeter, Keppie Careers
You know research says social media and online resources can help you find the best applicants to fill your jobs, but have you ever stopped to look at recruitment from the candidate's point of view? Savvy job seekers leverage social media when they look for opportunities. Learn how job seeker trends and expectations should affect how you source, attract, recruit and hire quality candidates so you can reverse the recruiting process from a push approach (you advertise for applicants) to a pull approach (candidates come to you because they're impressed by your brand). After attending this presentation, you will not only be inspired to tap into social media to enhance your employer brand, you will understand how you can leverage social media and online tools to connect with and attract top talent.
- Participants will know what criteria and tools job seekers use to evaluate their organization.
- They will understand what they can do to proactively manage their organization's reputation.
- Attendees will recognize how to maintain a pipeline of eligible applicants by creating a vibrant, branded talent community.
Tuesday, April 29 | 8:00am - 9:00am
Moving from Transactional Data to Strategic Insights
Speaker: Cathy Missildine, SPHR, Intellectual Capital Consulting, Inc.
HR is the owner of a ton of transactional data. We have reams of data on recruiting like candidate sources, knowledge, skills and abilities. We have a treasure trove of data in our performance management systems on things like competencies and average employee performance scores. Not to mention the engagement and turnover data that is just lying around just waiting to be analyzed and used for great decision-making. The big question becomes how to you move from time to fill to strategically linked metrics? The answers are easier than you think. Cathy Missildine, SPHR, takes you through a step-by-step process so that you can take data that you already have and turn it into insight for your company.
- Understanding how HR professionals can better use the data they have
- Looking at data with a strategic lens with a view to impacting the business
- Discuss 3 commonly used HR data sets and what lies hidden in them
Tuesday, April 29 | 9:15am - 10:15am
Jumpstart Your Succession Planning
Speaker: Jerry Mabe, RightPath Resources, Inc.
See how Fortune 500 companies are jumpstarting succession planning with a new approach – Leadership Continuity. Many companies fail to plan and therefore plan to fail when it comes to planning for the future. Don’t be one of them! The Leadership Continuity concept will give you the keys to successful planning for the future leadership of your organization including the use of Leadership Intelligence or “LQ” as we call it. This new and innovative approach has been adopted by some of the nation’s most successful and progressive corporations as a replacement to traditional succession planning – come discover why!
- Discover why traditional succession planning methods aren't successful.
- Increase understanding and awareness of how Leadership Continuity affects all levels of your business and learn how to build a strong bench of leaders in your company.
- Discover and eliminate the biases of old-school succession thinking and learn how to implement strategies that will work like never before.
Monday, April 28 | 10:30am - 11:30am
Recruitment Branding: Design a Digital Story to Attract Talent
Speaker: Alex Putman, YP
Digital media has revolutionized the way people interact and communicate; especially with companies. Static websites with novels worth of words and canned marketing jargon are becoming fossils. We will take an in-depth look at how global brands such as YP and Case-Mate attract talent through their digital media recruiting campaigns and social initiatives. You will learn the key elements for building a recruitment brand (or rebrand) and how using a combination of social media, web imagery and video attracts talent. By embracing this revolution you will leave with ideas, strategies and ability to positively impact your organizations engagement of past, current and future talent.
- Learn how to design a digital media campaign for recruiting.
- Understand the concepts of building an employer brand with new media.
- Learn ways to engage past, present and future employees through media.
Tuesday, April 29 | 1:00pm - 2:00pm
Managing Your Career in HR
Speaker: Tom Darrow, SPHR, Talent Connections, LLC and Career Spa, LLC, Chair-Elect, SHRM Foundation and Past President, SHRM-Atlanta
Most HR professionals didn’t begin their career in HR. Actually only 28% of HR professionals began their career in HR. So, now that you’re in HR, how do you advance? There are several things you can do to advance in your HR career. Do you aim to be a generalist or specialist? Your personality and skills will help you determine whether your next step is a generalist or specialist. What skills lead to “HR Champions” and trusted business partners with senior management of the company? Learn what skills, competencies, and other factors are needed to drive your career in HR to success.
- Attendees will learn how to advance in HR.
- Attendees will learn what skills lead to 'HR Champions".
- Attendees will learn whether to aim to be a generalist or specialist.
Tuesday, April 29 | 8:00am - 9:00am
Workplace Disasters - It Is Not a Matter of IF Anymore
Speaker: Brett L. Ward, CFI, Wicklander-Zulawski & Associates
This session focuses on the Wicklander-Zulawski & Associates’ non-confrontational interviewing method, which has proven effective in tens of thousands of interviews across the country. The rationale behind the technique will be discussed and the strategy for moving an individual from a point of resistance to one of cooperation through collaboration will be illustrated. Come learn specific tactical information on how to handle ever increasing Hostile Work Environment scenarios from this HRCI approved organization.
- Enhance your skills on behavioral analysis and its application to the interview process.
- Learn how to handle Confrontation and Denials during interviews.
- Understand the effective use of the Art of Rationalizations to reduce resistance to fear during the interview from both victims, witness and the alleged offenders.
Sessions and speakers are subject to change.
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