Premium Webinar: What’s Next for HR? A Point-of-View from David Ulrich**
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Premium Webinar: What’s Next for HR? A Point-of-View from David Ulrich**

When: Monday, March 16, 2020
9:00 AM - 10:30 AM
Where: Go To Webinar
United States
Contact: SHRM-Atlanta

Online registration is closed.
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"What’s Next for HR? A Point-of-View from David Ulrich" | March 16, 2020

**This webinar is included with your SOAHR 2020 Conference Registration (1- and 2-day). To purchase separately (without attending SOAHR) see pricing below and sign up on this page.

This is a GREAT time to be in HR!  Why?  Because in a world of increased social, technological, economic, political, environmental, and demographic (STEPED) change, HR creates sustainable value.   In the presentation, we will review 3 domain and 8 specific actions HR can take to deliver increased value.  

Assumptions.  HR professionals need to recognize and evolve their assumptions about HR work.  Unconscious biases often get in the way of real HR value. 
1. Recognize that value is defined by receiver more than giver.  We will define values as HR is not about HR, but about the value others receive.  
2. Understand the context in which HR fits, e.g., adapting HR to the digital age.
3. Serve internal and external stakeholders.  We will define stakeholders of HR to include employees and line managers inside the organization, and also customers, investors, and communities outside the organization.

Outcomes.  HR professionals need to be clear about the key outcomes they deliver through their work (talent, leadership, and organization).  They should offer innovative solutions for each of these outcomes.b
4. Deliver improved individual talent.  We will examine the trends in employee experience, well being, and productivity.
5. Deliver organization capability.  We will go into detail about the key capabilities required for success (right culture, agility, information, collaboration, innovation)
6. Create better leadership (briefly since we cover this in other session in detail).  We will explore the emerging trends in the core leadership skills (Leadership Code) that deliver value to employees (Why of Work), customers (Leadership Brand), and investors (Leadership Code).

HR Implications 
7. Design the right HR department.  We will talk about the characteristics of an effective HR department, with a focus on relationships more than roles.
8. Build the right HR competencies.  We will share information about competencies required for HR professionals to be personally effective, serve stakeholders, and deliver business results. 

Whew! These are exciting times for HR professionals to rise to the opportunities they face.  Participants will have innovative ways to think, act, and feel that make a difference in their personal and professional lives and the lives of those the serve.  

We hope you can make the live webinar, but if not, a recording of the webinar will be available to all SOAHR registrants closer to the new SOAHR conference dates in August. Thank you!


Continuing Education Credit

This program is approved for 1.5 hours of SHRM PDC/HRCI CEU credit

Advance Registration DeadlineMarch 2, 2020


   David Ulrich | Author, Professor, HR Influencer

Dave Ulrich is the Rensis Likert Professor of Business at the Ross School, University of Michigan and a partner at the RBL Group ( a consulting firm focused on helping organizations and leaders deliver value.  He has published over 200 articles and book chapters and over 30 books. He edited Human Resource Management 1990-1999, served on editorial board of 4 Journals, on the Board of Directors for Herman Miller (16 years) and Board of Trustees at Southern Virginia University, has spoken to large audiences in 90 countries; performed workshops for over half of the Fortune 200; coached successful business leaders, and is a Fellow in the National Academy of Human Resources. He is known for continually learning, turning complex ideas into simple solutions, and creating real value to those he works with in three fields.

Organization.  With co-authors, he has influenced thinking about organizations (Reinventing the Organization) by empirically showing how organization delivers 4 times business results over talent (Victory Through Organization), defined organizations as bundles of capabilities (Organization Capability) and worked to delineate capabilities of talent management (Why of Work; Talent Accelerator), culture change (GE Workout), learning (Learning Organization Capability), and collaboration (Boundaryless Organization).  

Leadership.  With colleagues, he has also articulated the basics of effective leadership (Leadership Code and Results Based Leadership), connected leadership with customers (Leadership Brand), shown how leadership delivers market value (Why the Bottom Line Isn’t), shaped investor expectations and ability to measure leadership (Leadership Capital Index), and synthesized ways to ensure that leadership aspirations turn into actions (Leadership Sustainability).  

Human Resources.  He and his colleagues have shaped the HR profession and he has been called the “father of modern HR” and “HR thought leader of the decade” by focusing on HR outcomes, governance, competencies, and practices (HR Champions; HR Value Added; HR Transformation; HR Competencies; HR Outside In).  He spearheaded a “gift” book on the future of HR (The Rise of HR) distributed to over 1,500,000 HR professionals), in which 70 thought leaders freely share their insights. 


**Included with your SOAHR 2020 Conference Registration (1- and 2-day). To purchase separately (without attending SOAHR) see pricing below.

Member $40
Non-Member $55

To Purchase Your Tickets:

Click the register button above, or if paying via check, please print and fill out this registration form.

Your registration will not be confirmed until payment has been received.

Please mail your check, along with the form to:

2849 Paces Ferry Road, SE
Overlook 1, Suite 205
Atlanta, GA 30339



Interested in sponsorship? Learn more here. 


Cancellation Deadline: March 9, 2020

Visit for our SOAHR cancellation policy.

Can’t make it? Can someone else from your office attend in your place? Substitutions are allowed; however, the non-member rate may apply. To transfer your registration please submit your request via email to info@SHRMAtlanta.orgWould you like to transfer an upcoming registration from one event to another? Requests for transfers must be made by the event cancellation date, usually seven days prior to the event.

Cancellations must be made by the cancellation deadline for the specific event, usually seven days prior for most events. All cancellations are subject to a minimum $20 administration fee. Some events may have a higher fee, please refer to the individual event page, or to your confirmation email. Cancellations/No-Shows on the date of the event forfeit the entire registration fee. No refunds or transfer of fees will be made after the date of the event.