2011 April Chapter Meeting
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Going Undercover & How It Adds to Corporate Strategy and HR Excellence
Thursday, April 21, 2011 | 5:00pm - 7:30pm | The Westin Atlanta Perimeter North

From this session, you will learn how the "undercover" experiences of 2 local CEO's helped them as executives to lead their organization to excellence by better understanding the human capital and operational challenges within their organization.  By gaining a better understanding of the daily operational challenges of front line staff, CEO's are in a better position to implement change that can bring about more efficient and effective operations leading to better results (bottom line) for the organization.  Learn how the personal experiences of these 2 CEO's lead to systemic/operational/strategic changes in their companies operations and a renewed commitment to make the organization live up to their Mission and Value statements as well as the commitments made to the employees of these organizations.

-Coby Brooks, President and CEO, Hooters of America
-Joel Manby, President and CEO, Herschend Family Entertainment Corporation (HFE)

Coby Brooks is the President and CEO of Hooters of America, Inc., the Atlanta based operator and franchisor for the 460+ unit Hooters Restaurant chain. A native Atlantan and the son of industry pioneer, Bob Brooks, Coby has been around his father’s Naturally Fresh Foods and Hooters Restaurants companies all his life.  While attending high school at the prestigious Woodward Academy School in Atlanta, Coby worked at the Naturally Fresh plant in South Atlanta.  After graduating from Clemson University, Coby worked his way up through the ranks at Naturally Fresh and became President in 1994; many years later, he would transition to the Executive Team of Hooters of America, Inc.

Joel Manby is president and chief executive officer of Herschend Family Entertainment Corporation (HFE).  HFE develops and operates entertainment, tourism and hospitality properties that currently span 26 locations in ten states and is widely recognized as the premier privately held theme park operator in the United States.  HFE was recently ranked the 10th largest themed attractions company in the world following Disney, Universal, Six Flags, Cedar Fair and five other firms.